“This is the way all tours will be soon!” (Mobile)

The quote in the title is from a blog post by Larry Lohrman, author at Photography For Real Estate Blog.  In that blog post, they talk about the PlanOmatic PhotoPlan Mobile, the first interactive floor plan & photography virtual tour to be optimized for a mobile device.

We came out with this feature in April ’09, and have enjoyed its success, both based on client feedback, and actual use.  Below are some of the many benefits the PhotoPlan Mobile features:

  • The ability to interact with the property’s floor plan, giving more realistic views of the property photos
  • Gallery mode shows photos/floor plans of the property in large, high quality format
  • Call the listing agent directly with the tap of the screen, along with other contact info
  • Navigate directly to the property via Google Maps app
  • One virtual tour link is recognized by both desktop computers, as well as iPhones (We are currently working on other mobile platforms, so stay tuned)

To read more about the PhotoPlan Mobile, and it’s features, please visit our press release.

PhotoPlan Mobile Landing Page PhotoPlan Mobile Photo Gallery
PhotoPlan Mobile Floor Plan PhotoPlan Mobile Agent Page

I have to agree with Larry on this one.  This WILL be the future of virtual tours.

Imagine a world where a potential buyer standing outside a home for sale, visits the website displayed on the rider sign.  Instantly, they have access to property photos, floor plans, price, beds/baths and agent contact information.  What do people currently do when they find themselves in this situation?  Do they write down the web address on a notepad and pen they conveniently brought on their walk, and visit the site at home on their desktop computer?

Mobile access dramatically improves overall exposure for a listing, the listing agent, and makes the mobile real estate search experience, easy, fun and realistic.  Not to mention, it’s not a bad listing tool to present to sellers.  This stuff impresses pretty much anyone.

The idea that mobile real estate marketing will soon be common practice is becoming apparent with each day that goes by.

Are your virtual tours viewable on mobile devices? Have you seen other examples of mobile virtual tours (besides YouTube or video)? Please share.

~ Kori Covrigaru

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