As the weather gets colder, many of us go into hibernation mode. We may find ourselves having extra down time during the holiday season. Why? Folks are busy with parties or having guests in town. Buyers and sellers alike usually assume that buying a house this time of year is not a large priority with all of the holiday hustle and bustle taking place. But don’t let that stop you from staying busy. You can keep ahead of the curve with some creative time and prep work.
1. Get Organized
Now is the time to do clean up that you have been procrastinating all year long. Sort documents into their proper folders. Change desktop titles to easily searchable names. Organize your lists. Tidy up your desk space.
Search the latest real estate statistics and articles to strengthen your industry knowledge. Keep up on what’s happening and what’s in the foreseeable future for your local market. Look for new leads. Find ways to keep your marketing fresh and to have your branding stand out from the competition.
Use your newly acquired knowledge and implement it into your strategy. Create outlines to follow for your marketing. Plan how you will seek out and follow up with new leads. Prepare documents you know will be needed at the start of the new year. Lay out a guide for how you will adjust your marketing strategy based on the change of seasons.
4. Be Creative
Take this time to do some creative brainstorming your own, and with teammates. Think of new ideas to keep your branding appealing to your audience. Create a new business card design. Change up your office space by re-positioning furniture or getting new decor. Work on a fun presentation that sums up accomplishments of the year, and goals for next year; share it with your colleagues.
5. Enjoy Time with Family and Friends
Tis’ the season to spend time with loved ones and appreciate all that we have. If you have time off during the holidays, be sure to make memories with the people who matter most!
Shea Stone, Marketing Assistant