Mobile Friendliness, To Be, Or Not To Be…

mobilefriendly

That is the question…

In case you haven’t noticed, desktops and home computers have evolved into a scarce medium used for surfing the web. Why, you ask? One word: smartphones. While this may not be the case for everyone, smartphones have quickly developed into a primary tool used for searching the web. It’s crucial that businesses and folks alike realize that use of smartphones has become dominant over use of the ever so familiar laptop and desktop. The significance of being optimized for a mobile device is enormous and to put it bluntly – if you are not a mobile friendly organization you may be losing out on sales and even worse, you may be driving traffic away. Here’s why it’s time to perhaps improve engagement your site;

1. The ongoing growth of smart phones;

It looks as though smartphones have consumed a large part of society and whether we like it or not, many have become reliant on their mobile device(s) when it comes to seeking information via the web. For this reason, use of mobile internet has and will continue to accelerate in our highly tech savvy society.

2. Competitive edge;

If a website is not compatible with a mobile device it is prone to slow things down for the mobile user who’s trying to access the site. This can more than likely deter the end user due to its activity (or lack thereof) and you may unintentionally end up driving them away. Consequently, the mobile user may just head on over to the guy next to you on the Google search results, that is, if he’s optimized for mobile use. The last thing that you want to do is hand a competitor YOUR business, right? Right! Thus, being mobile friendly gives your business a major advantage!

3. Enhanced searched rankings;

Mobile devices + the internet = traffic galore! It’s that simple, websites that are not compatible with handheld devices will most likely see their rankings suffer for it. In fact, Google recently launched a new addition to its search algorithm, formally referred to as ‘Mobilegeddon‘, where Google now automatically filters the search results to display mobile friendly sites over those that are not.

4. Improved user experience;

Client fulfillment is key and it generates loyal business. Assuming that a pleasant user-experience is what you, as a business, strive towards – this is just one step you can take to ensure satisfying the end user. Being mobile friendly means providing a digestible layout, coherent navigation and speedy loading! Ever heard the phrase, “It’s the little things that mean the most”? Well – we’re pretty sure that this is exactly what they were referring to.

So, we say give it a go! It’s time to jump on the mobile-friendly bandwagon, you have nothing to lose and everything to gain.

Seasoning Your Strategy

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With August on the horizon, it’s evident that Summer is slowly winding down and with the change of season, comes fresh opportunities. Would you believe us if we told you that seasons play a critical role in your business practices? If your answer was no, it’s time to become a believer.

Businesses are most successful when their strategy is completely aligned with the industry in which they reside in, right? The real estate industry is what we like to call conditional. Really quick, let’s talk variables; most of you probably have a decent understanding as to what variables are, so we won’t bore you with stale details. We like to think of the real estate business as being the dependent variable, because in actuality, real estate is generally subject to certain circumstances, or independent variables such as, status of the economy, location, etc. Then there’s you, the controlled variable. That’s right, you as the agent are the one thing that stays consistent in the world of realty. Having said this, one of your leading duties is to evolve with the seasons.

As sweltering temperatures lessen, fall will start making its way to us. Trust us we when say that now is a very prosperous time for you – or time to spice things up rather. Fall screams warm hues, sweet aromas and harvest related knickknacks – just the right kind of decor to start incorporating in a home on the market! Buyers are always eager to get settled into a cozy home, but especially prior to the holiday season, which is why tailoring your plan of action to fit the time of year is not only important, but necessary for success.

As a real estate agent there are little things that you can do to compliment each season. Light a cinnamon scented candle, or turn on the fire-place if you are showcasing a home around the holidays. During warmer months, place fresh fruit in a bowl on the kitchen counter. These small details resonate with clients! This also goes hand in hand with keeping the visuals and content fresh and up to date – accordingly. Make sure that photos of a property match the season. I think it goes without saying that a picture of a home covered in snow is quite unseemly for the summertime.

Humans are trained to base an opinion off of a first impression and you only get one chance to do so. No matter how many flowers occupy that snow-capped homes front yard, it won’t do it any justice midsummer. It’s all about presentation and developing with every aspect of the business. As the controlled variable, you have the power to administer a fitting delivery. Get out there and go season the scene!

Visuals; The Ultimate Game Changer

 

Virtual Staging

Ah, Virtual Staging, a sophisticated service in which can literally transform a dull-looking, empty space into an outright furnished room and quite frankly – furnished is an understatement. As a realtor, orchestrating a space is a crucial step and traditional staging can be time consuming and costly. Virtual Staging grants you the ability to conveniently beautify a home or room and if it’s not already evident, we hold this service very near and dear to our hearts.

It’s no secret that humans are visual creatures and we tend to process information primarily based on what we perceive with the naked eye, so having the power to captivate a potential buyer with a click of the mouse is pretty neat, if you ask us. Picture this, *no pun intended*, your newlywed clients are searching for the home in which they intend to establish and raise a family in. Assume that you have the option to show them two different photos of the spacious kitchen in the home. The first being just that; vacant counter space, bare walls and conventional stainless steel appliances.

Inspire Your Buyer

On the other hand, the second photo is fully equipped with everything from those thrifty salt and pepper shakers to a vase full of fresh peonies placed on a wooden butcher block island. The second photo posses all of the bells and whistles. Can you guess which photograph is most likely to be aesthetically pleasing to the clients? You guessed it! The second photo embodies much more than decor, but rather a room full of memories to be made. A kitchen table represents pancakes and bacon on a Sunday morning.

Ultimately, when an individual has the ability to plainly see a home or room’s potential, it’s not difficult to envision a life there. In fact, it’s rather inspiring and as a realtor I think it’s safe to say that the utmost goal is to spark passion between your client and a home. Technology has given society and businesses a leg up in more ways than one, but the most valuable advantage technology has given realtors is the ability to make an impression. Now – go get em’!