Get to Know – Zach Sinks

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1) Where is your favorite place to order Friday lunch from?
Bubu because it’s healthy and extremely customizable.
 
2) If you had your choice, would you be a water, land or air animal?

Air animal, because the ability to fly would be amazing.

3) What is your favorite feature at PlanOmatic HQ?
The office dogs. Sometimes you just need to get a little K9 lovin’ in when you’re having a hard day.
 
4) What is your astrological sign? Does it hold true to your personality?
Virgo is pretty true. I feel as though I am relatively modest, reliable and loyal. However, I do not feel as pessimistic as Virgo’s are generally believed to be.
 
5) If you could own a beach house, where would it be?
Varkala, India because the Kerala state of India has always been very high on the list of places that I would love to visit and live.

PlanOmatic Looks Back on 2015

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PlanOmatic looks back upon the 2015 year – one that was full of relationship building, teamwork and growth. It is the lessons learned from 2015 that will help shape our 2016 year, which we anticipate to be a great one!  See what we accomplished in 2015 with your help, and what we have to look forward to this year.

PlanOmatic Celebrates 10 Years In Business, Achieves More Than 50 percent Revenue Growth in 2015

CEO, Kori Covrigaru, Looks Back on 10 Years at PlanOmatic

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BloovanPrime, a luxury online real estate news source recently interviewed our CEO, Kori Covrigaru, on what it’s like to be a market leader in the industry. Check out this article and hear first hand what it took to spark up the company, how PlanOmatic got to where it is today and how our co-founder balances daily life tasks.

PLANOMATIC CEO, KORI COVRIGARU, LOOKS BACK ON 10 YEARS OF BUILDING A MARKET LEADER

Get to know – Brandon Petteway

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1) Do you prefer Pepsi or Coke?
More of a root beer man, but if I’ve gotta pick then Coke all the way. I’ve always thought Pepsi was real nasty, even though in reality it’s all the same sugary nonsense.

 

2) What is your spirit animal?
I’ve always figured I’m a bit of a turtle, real slow and steady, and ain’t nothing can touch me in my shell.

 

3) What is your favorite season?
To be honest I like them all, hot summers or cold winters it’s all in your mindset of enjoying the day despite whatever discomfort comes your way.

 

4) On the weekends you are typically..
Nice weather means the outdoors, whether that’s camping, hiking, cycling, etc. Cold usually means I get lazy and end up on my couch or in a brewery somewhere.

 

5) What do your shoes say about you?
Half of the time I’ve got my cycling shoes on so I guess that’s pretty indicative of what I’m into.

5 Steps to Keep Busy this Holiday Season

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As the weather gets colder, many of us go into hibernation mode. We may find ourselves having extra down time during the holiday season. Why? Folks are busy with parties or having guests in town. Buyers and sellers alike usually assume that buying a house this time of year is not a large priority with all of the holiday hustle and bustle taking place. But don’t let that stop you from staying busy. You can keep ahead of the curve with some creative time and prep work.

1. Get Organized

Now is the time to do clean up that you have been procrastinating all year long. Sort documents into their proper folders. Change desktop titles to easily searchable names. Organize your lists. Tidy up your desk space.

2. Research

Search the latest real estate statistics and articles to strengthen your industry knowledge. Keep up on what’s happening and what’s in the foreseeable future for your local market. Look for new leads. Find ways to keep your marketing fresh and to have your branding stand out from the competition.

3. Plan

Use your newly acquired knowledge and implement it into your strategy. Create outlines to follow for your marketing. Plan how you will seek out and follow up with new leads. Prepare documents you know will be needed at the start of the new year. Lay out a guide for how you will adjust your marketing strategy based on the change of seasons.

4. Be Creative

Take this time to do some creative brainstorming your own, and with teammates. Think of new ideas to keep your branding appealing to your audience. Create a new business card design. Change up your office space by re-positioning furniture or getting new decor. Work on a fun presentation that sums up accomplishments of the year, and goals for next year; share it with your colleagues.

5. Enjoy Time with Family and Friends

Tis’ the season to spend time with loved ones and appreciate all that we have. If you have time off during the holidays, be sure to make memories with the people who matter most!

Shea Stone, Marketing Assistant

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Get to know -Shirlé Shivers

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1) If you could be a super hero, who would you be and why?

I wouldn’t want to be a superhero; I’d be a villain because I feel like I’d definitely be better suited for that role. Which villain? I have no idea. I’d probably be a mob boss that eats fruit snacks all of the time.

2) What’s your favorite food?

Lasagna. You can NEVER go wrong with lasagna. There’s so much flavor and so many ingredients that my tastebuds take a trip to heaven every time I take a bite, unless there’s ricotta cheese in it. Then, I die an instant death.

3) What’s your favorite song to dance to?

I Would Die 4 U – weird song choice, I know, however, Prince is my idol. I can’t help but jam every time I hear those 80’s synths blasting through the speakers.

4) If a movie was made about your life, which celebrity would star as you?

Keke Palmer. She’s young and extremely talented. I almost said Beyonce, but, no.

5) Which pattern do you prefer, stripes or polka dots?

It really depends on the day. Sometimes, stripes look better than polka dots because that’s what your eyes prefer. I can tell you what I do NOT prefer – wearing both at the same time. Vomit inducing.

In the News

PlanOmatic In the News

 

PlanOmatic is thriving thanks to your continued business and support! Check out our recent features and publications in the media:

  • PR Newswire, ““PlanOmatic Named To Inc. Magazine’s List Of America’s Fastest Growing Companies”
  • CityBizList, “PlanOmatic Named To Inc. Magazine’s List Of America’s Fastest Growing Companies”
  • New York Real Estate Journal, “Professional Profile: Kori Covrigaru 2015″
  • REAL Trends TechTouch, “PlanOmatic Named To Inc. Magazine’s List Of America’s Fastest Growing Companies”
    • Subscribe to Newsletter here
  • Real Estate Whisper, “Virtual Reality in Real Estate – PlanOmatic Interview”
    • Read Interview here

Inc. 5000 List Announcement

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PlanOmatic is proud to announce that we have made the Inc. 5000 list for the 2015 year!

Every year, Inc. 5000 evaluates companies in North America and produces a list, ranking the fastest growing privately owned businesses. This year PlanOmatic ranked #933 with a 479% 3-year growth!

PlanOmatic is honored to be on this prestigious list among other incredible companies that are working hard to change the landscape of American businesses. We want to thank all of our supporters and our loyal clients who have gotten us to this point of recognition. We appreciate your continued business as we strive to reach great heights in the real estate industry together. Getting to this point certainly required tremendous efforts and determination from the PlanO-team to be able to overcome serious challenges, as we will continue to do as we press forward.

PlanOmatic began as a team of two back in 2005, with our founders, Kori Covrigaru and Aaron Rose. A friendship sparked into a business relationship as the two started the company during their senior year at Western Michigan University; and thus, PlanOmatic was born. After planting the PlanO-seed in Grand Rapids, MI, the company branched out to Miami, FL and continued expanding as business and clientele grew.

Today, we have a headquarters team of 36 and over 100 photographers and technicians that work in over 20 states. There are a number of things that we would say makes PlanOmatic great, including the quality of our products and services, the innovative technology incorporated into the field and daily business operations, and our fantastic customer service. More so than a list of attributes though, is what lies at the heart of PlanOmatic – the people. “We have been building an amazing team and a family that strives for the same goal – success for this company and success for our clients,” says Covrigaru.

As a company, PlanOmatic has learned the keys to growth through experience and evaluation. The success we have experienced is not so much a destination as it is a journey. We are constantly discovering ways to provide quality service and technology to our agents in this competitive market to keep them a step ahead of the curve. We can’t wait to see what the upcoming years will bring. Cheers!

Shea Stone, Marketing Assistant

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Mobile Friendliness, To Be, Or Not To Be…

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That is the question…

In case you haven’t noticed, desktops and home computers have evolved into a scarce medium used for surfing the web. Why, you ask? One word: smartphones. While this may not be the case for everyone, smartphones have quickly developed into a primary tool used for searching the web. It’s crucial that businesses and folks alike realize that use of smartphones has become dominant over use of the ever so familiar laptop and desktop. The significance of being optimized for a mobile device is enormous and to put it bluntly – if you are not a mobile friendly organization you may be losing out on sales and even worse, you may be driving traffic away. Here’s why it’s time to perhaps improve engagement your site;

1. The ongoing growth of smart phones;

It looks as though smartphones have consumed a large part of society and whether we like it or not, many have become reliant on their mobile device(s) when it comes to seeking information via the web. For this reason, use of mobile internet has and will continue to accelerate in our highly tech savvy society.

2. Competitive edge;

If a website is not compatible with a mobile device it is prone to slow things down for the mobile user who’s trying to access the site. This can more than likely deter the end user due to its activity (or lack thereof) and you may unintentionally end up driving them away. Consequently, the mobile user may just head on over to the guy next to you on the Google search results, that is, if he’s optimized for mobile use. The last thing that you want to do is hand a competitor YOUR business, right? Right! Thus, being mobile friendly gives your business a major advantage!

3. Enhanced searched rankings;

Mobile devices + the internet = traffic galore! It’s that simple, websites that are not compatible with handheld devices will most likely see their rankings suffer for it. In fact, Google recently launched a new addition to its search algorithm, formally referred to as ‘Mobilegeddon‘, where Google now automatically filters the search results to display mobile friendly sites over those that are not.

4. Improved user experience;

Client fulfillment is key and it generates loyal business. Assuming that a pleasant user-experience is what you, as a business, strive towards – this is just one step you can take to ensure satisfying the end user. Being mobile friendly means providing a digestible layout, coherent navigation and speedy loading! Ever heard the phrase, “It’s the little things that mean the most”? Well – we’re pretty sure that this is exactly what they were referring to.

So, we say give it a go! It’s time to jump on the mobile-friendly bandwagon, you have nothing to lose and everything to gain.

Seasoning Your Strategy

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With August on the horizon, it’s evident that Summer is slowly winding down and with the change of season, comes fresh opportunities. Would you believe us if we told you that seasons play a critical role in your business practices? If your answer was no, it’s time to become a believer.

Businesses are most successful when their strategy is completely aligned with the industry in which they reside in, right? The real estate industry is what we like to call conditional. Really quick, let’s talk variables; most of you probably have a decent understanding as to what variables are, so we won’t bore you with stale details. We like to think of the real estate business as being the dependent variable, because in actuality, real estate is generally subject to certain circumstances, or independent variables such as, status of the economy, location, etc. Then there’s you, the controlled variable. That’s right, you as the agent are the one thing that stays consistent in the world of realty. Having said this, one of your leading duties is to evolve with the seasons.

As sweltering temperatures lessen, fall will start making its way to us. Trust us we when say that now is a very prosperous time for you – or time to spice things up rather. Fall screams warm hues, sweet aromas and harvest related knickknacks – just the right kind of decor to start incorporating in a home on the market! Buyers are always eager to get settled into a cozy home, but especially prior to the holiday season, which is why tailoring your plan of action to fit the time of year is not only important, but necessary for success.

As a real estate agent there are little things that you can do to compliment each season. Light a cinnamon scented candle, or turn on the fire-place if you are showcasing a home around the holidays. During warmer months, place fresh fruit in a bowl on the kitchen counter. These small details resonate with clients! This also goes hand in hand with keeping the visuals and content fresh and up to date – accordingly. Make sure that photos of a property match the season. I think it goes without saying that a picture of a home covered in snow is quite unseemly for the summertime.

Humans are trained to base an opinion off of a first impression and you only get one chance to do so. No matter how many flowers occupy that snow-capped homes front yard, it won’t do it any justice midsummer. It’s all about presentation and developing with every aspect of the business. As the controlled variable, you have the power to administer a fitting delivery. Get out there and go season the scene!