PlanOmatic Named to Inc. 5000 List Second Year Running

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We are proud to have been named to the Inc. 5000 list for the second year running. This year, we ranked #1013 out of the 5000 fastest growing private companies in America with a 391% revenue growth over a three-year-period. We feel so thankful for how far we have come, and for all of the people who have made it possible, our PlanOFam. Thank you. To read more, check out the press release.

 

Aerial Photography for All!

After many grueling months of trials, regulations and laws, drones are finally allowed for usage within the real estate industry, and you better believe we’re catching onto that tail wind. PlanOmatic is now offering Aerial Photography services everywhere in the U.S.!

You’ve seen the stunning imagery before, but we’ll drop these here in case you need a refresher…

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..and these…

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Don’t feel bad, we’re drooling too. Want to see more? Let’s goooo.

Giveback Homes Build Day – San Francisco

 

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On July 30, 2016, Giveback Homes, a real estate professional volunteer and donation network, partnered with Habitat for Humanity, an international organization driven to build homes and communities for those in need, to volunteer for Build Day in San Francisco. 

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PlanOmatic was happy to be the first to ever sponsor and provide photography at the event. Our long-time photographer and account manager, AJ Canaria, had the pleasure of capturing this momentous day which brought volunteers together to work on Habitat Terrace, the largest development of it’s kind in the San Francisco area.

AJ says, “I just absolutely love telling a story through pictures. It was fun following around each one of these groups, getting to know each person as I moved from one building to the next, and capturing them in action doing their specific task. Everyone had a smile on their face and really had a great energy to them. It was a rewarding experience being part of something bigger than myself and taking part and doing something for social good.”

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PlanOmatic is proud to sponsor events such as these, which focus on providing everyone a stable home to live in. Working with Giveback homes was a great experience and we can’t wait to see the success they have with future Build Days all across the country and in Nicaragua. We fully support the mission and goals of Giveback Homes and Habitat for Humanity, and we are happy to contribute to such a wonderful cause.

For more information about the San Francisco Build Day, click here.

Denver Business Journal Small Business Award

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We are pleased to have won the Small Business Award in the category of 20-29 employees presented by the Denver Business Journal at the first annual Small Business Award Luncheon on April 19, 2016 at the Denver Marriott City Center Hotel in downtown Denver.

PlanOmatic ranked #1 in revenue growth over a three-year period between 2012 and 2014 among companies headquartered in the metro-Denver area in the category of 20 to 29 employees, as of March 1, 2015.

“We are honored to have received this award which is a reminder of the accomplishments we have achieved over the years. It keeps us motivated to continue improving our company and our services for the future of business in the real estate industry,” says CEO Kori Covrigaru.

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Ten nominees were selected for each of the five categories chosen by The Denver Business Journal, based on revenue and number of employees as of March 1, 2015. The categories were 46-75 employees, 30-45 employees,  20-29 employees, 11-19 employees and 1-10 employees. From the nominees, the top three ranking from each category were honored on stage at the Small Business Awards Luncheon. You can view photos here.

The winning companies of each of the five categories are featured in an article that was released on April 22, 2016. This specific publication also discusses how small businesses are performing nationally over a given period of time.

We are blessed to have recognized for this award due to the hard work and dedication of our employees, and the continued loyalty and support from our clientele. Thank you, and we look forward to continuing to serve the real estate industry in the best way we know how, story telling through online marketing.

PlanOmatic is Now Integrated into Rezora

LogoIntegrationRezora users, we know when you use PlanOmatic you’d like to share your interactive marketing tools in as many places as possible. We’ve got some great news for you –

Two of your favorite marketing tools are now accessible in one spot! Under your “Apps & Integrations” tab, you can “Connect” to PlanOmatic to merge all of your photos, floor plans and PhotoPlans into your Rezora platform.

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2 My listings dashboard

The benefits:

  • Drag and drop your PhotoPlan directly into your email campaign
  • Easily access and include hi-res PlanOmatic photos
  • Choose from all photos taken by PlanOmatic, instead of only what’s available through the MLS

Mobile Friendliness, To Be, Or Not To Be…

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That is the question…

In case you haven’t noticed, desktops and home computers have evolved into a scarce medium used for surfing the web. Why, you ask? One word: smartphones. While this may not be the case for everyone, smartphones have quickly developed into a primary tool used for searching the web. It’s crucial that businesses and folks alike realize that use of smartphones has become dominant over use of the ever so familiar laptop and desktop. The significance of being optimized for a mobile device is enormous and to put it bluntly – if you are not a mobile friendly organization you may be losing out on sales and even worse, you may be driving traffic away. Here’s why it’s time to perhaps improve engagement your site;

1. The ongoing growth of smart phones;

It looks as though smartphones have consumed a large part of society and whether we like it or not, many have become reliant on their mobile device(s) when it comes to seeking information via the web. For this reason, use of mobile internet has and will continue to accelerate in our highly tech savvy society.

2. Competitive edge;

If a website is not compatible with a mobile device it is prone to slow things down for the mobile user who’s trying to access the site. This can more than likely deter the end user due to its activity (or lack thereof) and you may unintentionally end up driving them away. Consequently, the mobile user may just head on over to the guy next to you on the Google search results, that is, if he’s optimized for mobile use. The last thing that you want to do is hand a competitor YOUR business, right? Right! Thus, being mobile friendly gives your business a major advantage!

3. Enhanced searched rankings;

Mobile devices + the internet = traffic galore! It’s that simple, websites that are not compatible with handheld devices will most likely see their rankings suffer for it. In fact, Google recently launched a new addition to its search algorithm, formally referred to as ‘Mobilegeddon‘, where Google now automatically filters the search results to display mobile friendly sites over those that are not.

4. Improved user experience;

Client fulfillment is key and it generates loyal business. Assuming that a pleasant user-experience is what you, as a business, strive towards – this is just one step you can take to ensure satisfying the end user. Being mobile friendly means providing a digestible layout, coherent navigation and speedy loading! Ever heard the phrase, “It’s the little things that mean the most”? Well – we’re pretty sure that this is exactly what they were referring to.

So, we say give it a go! It’s time to jump on the mobile-friendly bandwagon, you have nothing to lose and everything to gain.

Seasoning Your Strategy

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With August on the horizon, it’s evident that Summer is slowly winding down and with the change of season, comes fresh opportunities. Would you believe us if we told you that seasons play a critical role in your business practices? If your answer was no, it’s time to become a believer.

Businesses are most successful when their strategy is completely aligned with the industry in which they reside in, right? The real estate industry is what we like to call conditional. Really quick, let’s talk variables; most of you probably have a decent understanding as to what variables are, so we won’t bore you with stale details. We like to think of the real estate business as being the dependent variable, because in actuality, real estate is generally subject to certain circumstances, or independent variables such as, status of the economy, location, etc. Then there’s you, the controlled variable. That’s right, you as the agent are the one thing that stays consistent in the world of realty. Having said this, one of your leading duties is to evolve with the seasons.

As sweltering temperatures lessen, fall will start making its way to us. Trust us we when say that now is a very prosperous time for you – or time to spice things up rather. Fall screams warm hues, sweet aromas and harvest related knickknacks – just the right kind of decor to start incorporating in a home on the market! Buyers are always eager to get settled into a cozy home, but especially prior to the holiday season, which is why tailoring your plan of action to fit the time of year is not only important, but necessary for success.

As a real estate agent there are little things that you can do to compliment each season. Light a cinnamon scented candle, or turn on the fire-place if you are showcasing a home around the holidays. During warmer months, place fresh fruit in a bowl on the kitchen counter. These small details resonate with clients! This also goes hand in hand with keeping the visuals and content fresh and up to date – accordingly. Make sure that photos of a property match the season. I think it goes without saying that a picture of a home covered in snow is quite unseemly for the summertime.

Humans are trained to base an opinion off of a first impression and you only get one chance to do so. No matter how many flowers occupy that snow-capped homes front yard, it won’t do it any justice midsummer. It’s all about presentation and developing with every aspect of the business. As the controlled variable, you have the power to administer a fitting delivery. Get out there and go season the scene!

Making the Most of the Market

 

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It’s no secret that the real estate market is at an all-time high right now. In 2015 alone the real estate market has experienced a pretty impressive growth in numbers! For the PlanOfam and real estate agents alike this is rather exciting news. But, this may be a strenuous project – specifically for home buyers. Whether putting an offer down, or vigorously searching for the ideal estate for a client, it goes without saying that those whom are involved in the industry have had their hands full this past year.

One of the most recognized trends that has caused a sudden rise in prices seems to be that home owners simply are not selling right now. As you know, the real estate world is a two-way street, so you can’t quite expect things to flow the way they normally would if there is a pretty significant component missing on the other end. With such a hot market, current homeowners may be worried that they won’t be able to find a home or are still waiting to recover their homes value from the previous fall of the economy. Either way, so much demand and not enough supply results in remarkably steep price tags. Not even the most skilled and licensed real estate agent can anticipate when and how hard, or soft this uptick in the industry will touch down. But, here at PlanOmatic, we’re all about looking at the glass half-full. You can take the edge off and make the process just a little less cumbersome.

Buyers and renters; keep a running list over the duration of the search. This process may seem daunting and after looking at tons of properties it’s easy for elements to start blending together. Make sure to write down those traits to a home that caught your eye – whether it be that dark granite kitchen counter you couldn’t take your eyes off of, or that single-sink in the master bathroom that you couldn’t bear to have to share with your better half, make note of it. In doing so, you can easily sort through the pros and cons when you start to narrow it down. Having the ability to easily recall those specific attributes to the home may just spark your interest to go ahead and put an offer down before that other couple does. Now’s the time to really drill down; ask a lot of questions. Catch sight of the surrounding area, do schools nearby have a good rating? Is there an unusually large amount of vacant properties on the block? Although you may feel eager to make an offer, make sure you that you really see a future in the space.

Agents; take this opportunity to strengthen relationships with clients. Be mindful – pick up the phone and reach out to current and past clients, nothing is more reassuring than knowing your agent has your back, even after the deal is closed. I strongly encourage agents to inform before clients have to ask – communication is always crucial, especially right now. Your clients want to know all of the little details about a space, even if it’s minute – it matters! Display an abundance of images, mention the fact that there’s a delicious bagel shop around the corner – that’s what potential homebuyers and renters want to hear.

Being that the market is at its peak, it can be a nerve-racking process for those involved on either end. However, rest assured, there is a silver lining and we can all benefit from the sudden boom. Here’s to making the most out of the market!

Sydney Crowell, Marketing Coordinator

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Premium Membership

We owe our growth and success to you, our loyal clients.  We wanted a unique way to demonstrate our appreciation.  This sparked our idea to create the Premium Membership Program to help save you money through discounted services you already use!

We decided to take a closer look at some of our most popular add-on services and provide them at a lower rate through a yearly membership.

Here’s how it works: you pick which membership option is best suited for you and your listings, and you save money on services you’re already using on a regular basis.

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The Silver Membership offers a RUSH delivery (with next business day turn around time) on all of your tours for the year for a one time payment of $199 for the year.  That means, if you add a RUSH to more than four tours a year, you are getting them for FREE!

The Blue Membership provides you the same RUSH delivery + a PlanoMotion video on every single tour through the year for a one time price of $299. If you order more than four RUSH and PlanoMotion videos for your listings each year, you are getting the rest for FREE.

You understand the importance of showcasing your listings through quality marketing to get them sold fast.  We understand the importance of saving your well-earned money while doing so. With the Premium Membership Program, we all win.

Headshot Service at Your Doorstep

Branding yourself professionally has always been a benefit of using PlanOmatic. Now you can reinforce your branding even more with our new agent headshot services. But before you pull out the day planner and start stressing over your busy schedule, sit back and put your feet up because PlanOmatic is bringing everything to you!

Our headshot photo sessions are affordable and convenient–we will set up at your office through your broker. All you need to do is show up and we’ll take care of the rest.

We have worked with thousands of agents already to provide them a fresh look and a professional update to their branding. We even throw some fun into the process! Agents, tell your broker to contact us today! Call 866-599-7526 or email us at info@planomatic.com.